Tote bags are the ideal promotional item to use for business branding. Customers love receiving items from companies they can actually use. Tote bags not only provide immediate recognition for your company or event, but are continually used and reused, to provide years of marketing power at no additional expense.
Marketing With Tote Bags
When planning the next event or marketing opportunity, here are the considerations to keep in mind:
Have your company name, logo, or a related picture or design printed directly on the tote bag. Each time your customers use the bag, whether to carry their groceries or as an overnight bag, they will remember your business.
- Include useful items in the bag for optimum marketing reach. Promotional t-shirts, pens, pads of paper, key chains, or lanyards can be tucked away inside the bag.
- Make sure the tote bags are continually used by providing additional incentives. For instance, maybe a percentage of your customer's bill will be deducted if they shop at your store using the bag. Or perhaps if they bring the tote bag to your office, you will provide them with a free consultation or discounted service. These small, yet effective bonuses will encourage your customers to hang onto the bags and use them often.
Where & When to Give Out Tote Bags
There are several circumstances where you could hand out the bags for promotional use.
- Make arrangements with a local school to hand out these bags at games or special events. Design the bags with your corporate logo combined with the school or team logo. Students and parents at these events will keep the bags due to school pride and, because of your logo, will associate your company in a positive light.
- Book signings are a great place to promote your business. Make arrangements with the store and author to include a tote bag with each book sold. You may even want to give out bags to anyone who walks through the door, regardless of their purchase.
- Special events, such as fairs and conventions can be used to help promote your business. Set up a booth with information on your company and provide free promotional items like your branded bags.
No matter what business you are in, tote bags are a great way to promote your company and keep customers coming back. Trendee tote bags are available in a variety of price points and colours, making them the ideal choice for your next marketing event.